The Role of Virtual Try-On Technology in Online Purchasing Decision

Today, with the intensive use of internet technologies, concept e-commerce became a focused channel to understand customer behavior and purchasing processes for different product categories. Several methods are used enable users conclude their surf purchase up-to-date technologies contributed positively nudging tendencies. In this study, impact one these Virtual Try-On, in terms experience was investigated. According results, desire technology again has been determined it also seen that VTO had increased users’ intention. Plus, two user groups characteristics were identified according perceptions towards technology. It is recommended firms offering seek differentiate ways promotion communication designated groups.